The name STJ Group originates from the phrase “Shop to Joy”, reflecting the excitement, hope, and satisfaction every customer experiences while making a meaningful purchase. Founded with a vision to create a value-driven brand, STJ Group has always focused on individuality, quality, and long-term trust.

The group entered the market with its first jewellery brand, Saraf – The Jewellers, quickly establishing a strong presence and earning customer confidence through excellence and craftsmanship. As investment opportunities evolved, STJ Group identified real estate as a powerful avenue for growth. A defining moment came with the discovery of Airport Road, a futuristic corridor surrounding the international airport, recognized for its immense development and investment potential. The vision was clear—to contribute to and accelerate the growth of the Tricity region.

This vision materialized with the launch of Mohali Citi Centre–I, the group’s first commercial project. The overwhelming response inspired STJ Group to expand further, leading to the successful development of multiple landmark commercial projects and becoming a preferred name in the segment. Building on this success, the group is now venturing into influential residential and industrial developments, with a mission to redefine luxury living by delivering something truly distinctive and exceptional.